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Achieve
Certification

for Accommodation Providers

Comprehensive support for businesses aiming to improve sustainability practices and achieve recognition.

Achieve Certification Without The Stress

The Achieve Certification programme is specifically designed to help hotels achieve Travelife and other certifications. With the launch of the new Travelife Requirements, hotels are reaching out for assistance to ensure their continued compliance to this well respected certification.

With our support you will be able to streamline operations and processes, saving considerable time and stress, and ensuring that the audit process runs smoothly.

With STANDARD and PREMIUM options, you can choose the level of support that works best for you.

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Certification in Numbers

200

awards, certifications and stamps of approval across the world for businesses to promote that they are sustainable.

countryandtownhouse.com, 2023

70%

of tourists would feel better choosing an accommodation with a sustainability accreditation or label.

Booking.com, 2023

Key themes for hotels focus on effective sustainability planning, maximizing social & economic benefit, cultural heritage

and reducing

environmental impacts.

GSTC, 2024

1000's

of properties on the Booking.com website have already achieved the "Travel Sustainable" Badge.

The Independent Newspaper UK, 2019

How Does Achieve Certification Work?

Our process helps you streamline sustainability efforts and successfully achieve certification. Here’s how it works:

1. Conducting a Gap Analysis

We begin with a thorough audit to assess your current sustainability practices and identify areas for improvement, providing a clear roadmap for progress.

2. Optimizing Processes

We help you streamline sustainability efforts, saving time and resources while preparing for this and future audits.

3. Training Your Team

Your staff gains access to flexible online training on key topics like environmental management, social engagement, diversity, and biodiversity protection, ensuring they have the skills to implement sustainable strategies.

4. Creating a Customized Action Plan

Based on the audit and reporting templates, we deliver a detailed report with tailored recommendations. STANDARD clients receive core action steps, while PREMIUM clients get Standard Operating Procedures and Expert Guides with advanced strategies.

5. Providing Expert Support

You’ll receive personalized guidance from an accredited GSTC auditor, ensuring expert advice tailored to your hotel's unique needs.

For the best results, we recommend collaboration across all departments

Sales & Marketing

Build on the classic 'features and benefits' approach to describe how sustainability actions will improve the guest experience, without falling into the Greenwashing trap.

Front Office

Front office and guest relations staff need to feel confident responding to guest questions, complaints, or curiosity about sustainability, because how they communicate can shape how guests perceive your entire effort.

Social Media

Create relationships with current and potential guests by using the platforms to ask questions, respond to comments and create campaigns with a sustainability focus.

Operations

Sustainability messaging falls flat if operations can’t deliver.
When communications and operations aren’t aligned, well-meaning messages can backfire. To be effective, what you say must match what guests actually experience.

Communicating sustainability often depends on operational changes, which in turn rely on staff behaviour. If HR isn’t involved from the start, those actions and commitments that you're planning to talk about may never take root.

STANDARD PROGRAMME

PREMIUM PROGRAMME

The Standard Programme provides a robust foundation to ensure that your teams are well-prepared to meet requirements and that evidence is meticulously organized and presented, facilitating a smoother process for you and the auditor on the day of the visit.

The main advantage of the Premium Programme is the personalised training which will be adapted to include specific information and examples from your hotel. Hybrid and online training options mean you can choose the learning style that works best within your operational requirements.

Gap Analysis Audit: Assess and identify areas for improvement in your sustainability practices.

All-Inclusive Training Courses: Equip your team with the knowledge and skills necessary for sustainable practices.

Templates: Streamline processes with ready-to-use templates tailored to meet certification requirements.

Consultancy with Coordinator Role: Benefit from personalized guidance and support from experienced coordinators.

Standard Programme +

Personalized Training: Tailor educational modules to suit your hotel's unique needs.

Podcast: Stay informed and inspired through engaging sustainability-focused audio content.

Peer Workshop: Collaborate and share insights with industry peers to enhance sustainability efforts.

PREMIUM PLUS PROGRAMME

With PREMIUM PLUS you will be handing over the organisational reigns to us. In addition to all of the previously mentioned services, we will take responsibility for the creation and restructure of filing systems, ensuring that for every requirement, there is a matching folder where we will check and upload your evidence.

We´ll work closely with all of your operational teams to implement new ways of working and new standard operating procedures where required. With PREMIUM PLUS you also get automatic access to our standard COMMUNICATING SUSTAINABILITY programme, which ensures that all of your internal and external communications around sustainability are also taken care of.

What do you get:

Complete restructure with everything you need done for you
Access to standard COMMUNICATING SUSTAINABILITY programme

Ready to Take the Next Step?

Email us to book a call

At IHG we are committed to reducing our environmental footprint and seeking out more sustainable solutions. A core part of this commitment is helping our colleagues to better understand the options that enable them to make more environmentally-friendly choices.

The “Let’s Reduce Single-Use Toolkit” has been a useful way to help our procurement team to expand their knowledge, and in-turn support our hotel brands to make buying choices that have a more positive impact on both our operations and the environment

Laura Simmonds

Head of Responsible Procurement, IHG

Achieve Certification