Travel Without Plastic's primary focus is to support the tourism accommodation industry in reducing and eliminating unnecessary single-use plastics from their operations.

There is no one size fits all solution to tackling single-use plastic in an industry as diverse as tourism.  We liaise with a range of sustainability consultants whose experience complements our approach and ensures that local infrastructures and cultures are considered.

Jo is a sustainability professional with over 20 years of experience in the global tourism industry.  She has worked extensively with hotels and accommodation providers around the world since 2001 helping managers to navigate the health, safety, quality and sustainability expectations of tour operators.  Training over 2500 industry colleagues and inspiring many more, Jo has a gift for bringing sustainability to life with practical, implementable advice for staff of all levels.  Increasingly concerned with the impacts of unnecessary plastics, Jo was motivated to create Travel Without Plastic to support those hotels that want to make a difference.  Read her story here

Founder & CEO

MSc Responsible Tourism Management


Rachel McCaffrey has over 15 years of experience in tourism and sustainability.  She has driven sustainability strategy and supply chain management for commercial tour operators such as Airtours, Virgin Holidays, STA Travel and Virgin Atlantic.  She was heavily involved in the creation of ABTA Tools such as the Travelife Sustainability System, Global Animal Welfare Guidelines and Responsible Volunteering Guidelines and played a leading role in the development and testing of the European Tourism Indicator System for the EU.  



Business Development Director

MSc International Tourism Policy

Jo has an effective hands-on approach to helping these businesses to understand how they can better manage sustainability issues, without clouding their understanding.  Her bright, optimistic and can-do personality makes her a pleasure to work with.

Fiona Humphries, Technical Manager, Ethical Trade and Responsible Sourcing

Rachel has made a big impact within the Virgin Group, in driving business as a force for good.  She leaves a lasting legacy of positive change behind her and we are pleased and proud to have had her on the team. 

Sir Richard Branson, Chairman, Virgin Group

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Tel:  0034 611 42 36 42