Writing, speaking or posting about your sustainability activities requires a sincere but engaging approach that is true to your brand or story.
There has never been a better time to tell your guests that you are working hard to create a more sustainable accommodation product
The Sustainable Communications Guide helps you to do this whilst ensuring the integrity of the business and avoiding the 'greenwash' trap.
Written together with Travel Without Plastic by renowned Sustainability Author, Speaker and Consultant Jeremy Smith the Sustainable Communications Guide doesn't just look at communicating your plastic reduction efforts, it covers the key Guiding Principles for communicating sustainability in all situations.
The Guide helps to ensure that you communicate with sincerity whilst being engaging for current and potential customers:
Covers the key Guiding Principles to ensure integrity throughout the communications journey
Helps you to uncover your true brand identity or story
Includes a series of exercises to involve staff in the communications approach
Top 20 insights from Jeremy's professional career in how best to communicate sustainability
Jeremy Smith, is the author of Transforming Travel - realising the potential of sustainable tourism (2018), and Clean Breaks - 500 New Ways to See the World (2010).
He is co-founder and editor of Travindy.com, the travel industry sustainable tourism website news site; and he writes a fortnightly blog on sustainable tourism for World Travel Market. Jeremy's expert insight has been invaluable for our Sustainable Communications Guide.
For much more effective results, we recommend that you purchase the Let's Reduce Single-Use Plastic Toolkit which includes a copy of the Let's Reduce Single-Use Guide and the Communications Guide, all for just €175.00.
This Guide is intended for use by hoteliers and other accommodation providers in the tourism sector.
Individuals or organisations wishing to purchase the Guide on the understanding that it is not shared without the prior consent of Travel Without Plastic