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Dive into the complexities of environmental claims with our Expert Guide on Greenwashing. In a market flooded with vague "eco-friendly" assertions, our guide equips you to distinguish genuine environmentally conscious products from deceptive greenwashing strategies.

 

Explore essential topics such as: identifying greenwashing claims, decoding popular marketing terminology, and understanding the pros and cons of different materials. Stay informed, make conscious choices, and contribute to a truly sustainable future for your business and the planet.

 

Contents:

 

  • How to identify and avoid greenwashing claims

  • Popular marketing terminology used for green claims

  • Pros and cons of different materials

  • How to make sure you are not greenwashing in your business

Expert Guide on Greenwashing

€4.95Price
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