Practical guidance on communicating your authentic brand identity or story for hotels and accommodations large and small.
- A series of Guiding Principles that should be considered in all communications situations
- When and where to communicate throughout the customer journey
- 20 key insights around how best to communicate sustainability
- A series of exercises to undertake in your business to find the right messages and communications platforms for you.
Written together with Travel Without Plastic by renowned sustainability author, speaker and consultant Jeremy Smith, an expert in transformative story telling, tourism and the circular economy and regenerative business models.
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