.png)
Sustainable Communications
Program
for Accommodation Providers
You don't need sustainability in every story....
Just in the right stories, and at the right times
In today’s market, everyone’s talking sustainability, making it harder to stand out, and riskier if you get it wrong.
This program guides you in building sustainability into your brand story in a way that feels authentic, aligned with your company values, and free from disconnected or exaggerated messaging.
It's way more than updating your website, refreshing your social media, or publishing a sustainability report that hardly anyone reads. You'll find communications opportunities available to you in some of the most unexpected places.
With our support, you will
-
Learn how to create messaging that connects your sustainability actions to what your guests care about.
-
Find the right words, images, and moments to share your efforts without over-promising.
-
Build a strategy that fits your brand and doesn’t feel like a bolt-on.
-
Gain access to our TOP 20 Strategies, and use our Inspiration Gallery to see what works for others.
-
Receive support reviewing your existing communications to find what’s working and what’s not.
Communications in Numbers
How Does Communicating Sustainability Work?
Our program is designed to be completed in 6 months or less.
Here’s how it works:
1. Building Your Core Team
We start by assembling your CORE sustainable communications team, ensuring the right people are involved from the beginning, giving you the best opportunity for success
2. Defining Your Strategy
Next, we help you align your mission, vision, and values with your sustainability goals. This foundation ensures your messaging is authentic, impactful, personalised and aligned with your brand.
Unlock: A live call with the TWP team + access to communication templates
3. Identifying Key Touchpoints
We analyze where, when, and how you can communicate with guests before, during, and after their stay. This ensures your sustainability messages are delivered at the right moments.
4. Crafting Engaging Content
This is the creative stage. You’ll learn to blend brand values, sustainability goals, and actions for staff and guest to create compelling content that fits seamlessly into the customer journey and employee development programmes.
Unlock: A second live call + a 12-month content plan with sustainability events, social media ideas, and press release hooks.
5. Measuring Success & Staying Relevant
We help you define Key Performance Indicators (KPIs) to track progress and refine your approach. Once you complete the program, your team gains access to ongoing communications training to stay ahead of trends.
For the best results, we recommend collaboration across all departments
STANDARD PROGRAMME
PREMIUM PROGRAMME
The Standard Programme gets excellent results because your CORE communications team will be made up of representatives from all operational roles. It draws upon skill-sets that are not normally associated with a communications role, but which are vital to your success, and to ensuring that no communications opportunity is missed.
The Premium Programme includes all of the modules of the Standard Programme, but also frees up valuable time for your sustainability team to get on with implementing positive change, as we take over the role of writing content for sustainability policies and reports.
-
Access to the 6 month modular programme
-
Accompanying work plans and templates
-
Analysis of current communications
-
Annual sustainable events planner & strategies
-
Guide to identifying and avoiding greenwash
-
Direct access to TWP Team
-
Access to Masterclass on understanding the Green Claims Directive (English)
Standard Programme +
-
Policy Creation
-
Sustainability Report Writing
Whether you're leading sustainability efforts, handling guest communication, or juggling daily operations, this programme is built to support the people doing the work, as well as those that
are talking about it.
